Case Study – Bizmetric India
Bridging Tech Team Silos with Cross‑Functional Design Rituals.
How Bizmetric eliminated communication gaps and accelerated delivery through Design Thinking.
I am so grateful Ayan and his team at Design Thinking Educators! Moving forward, I am very excited to apply all.
Overview
- Company: Bizmetric
- Challenge: Misaligned handovers between tech teams
- Participants: Multiple cross‑functional delivery teams (e.g., engineering, analytics, operations)
- Duration: Ongoing implementation of design rituals
- Delivery Mode: Embedded rituals and workshops in project cycles
- Objective: Create relational alignment across teams to streamline collaboration and speed up project delivery
The Challenge: Eliminating Tech Team Silos.
Bizmetric’s growing tech complexity revealed a recurring problem:
• Poorly aligned project handover points
• Teams working in isolated silos
• Communication breakdowns causing project delays
Despite strong technical capabilities, the root issue was relational; teams lacked shared context, trust, and consistent collaboration patterns.
The Insight: Problems Were Relational, Not Just Technical.
Through stakeholder interviews, observational research, and retrospectives, a clear insight surfaced:
“This is less about the tools we use and more about how we align and collaborate.”
Teams needed structured rituals and shared frameworks, not just technology fixes, to bridge gaps and build cohesion.
The DTE Solution: Cross‑Functional Design Rituals.
Design Thinking Educators (DTE) partnered with Bizmetric to introduce collaborative design rituals woven into existing delivery cycles:
– Joint Project Kickoffs: Bringing all functions together to align on scope, assumptions, and roles
– Shared Empathy Mapping: Cross-team mapping of user needs and business priorities to build a unified understanding
– Visual Briefs & Collaborative Tools: Co-created project briefs, planning boards, and visual artifacts to keep alignment and accountability clear
These rituals were complemented by facilitated sessions, which reinforced relational practices and included reflective debriefs.
The Impact: Operating Aligned & Delivering Faster.
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Program Highlights:
– Embedded cross-functional rituals, not one-off training.
– Empathy mapping as shared sensemaking across teams.
– Visual collaboration tools for transparency & accountability.
– Incremental, sustainable behavior shifts in delivery rhythm.
– Enhanced relational health, decision clarity, and project readiness.
What Bizmetric Teams Said:
“Once we started doing empathy mapping together, the handovers stopped feeling like handoffs, they became true relays.”
“The rituals created a space where all teams felt seen and understood. Delivery became a shared journey, not just sequential tasks.”
Want to Break Team Silos and Deliver Faster?
Leave a comment requesting a Custom Collaboration Audit for your Tech Teams.
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